Hey, did you know attention spans are shrinking?

But here’s the thing.

They’re not.

We’re just forced to compete with more content being thrown at our eyeballs every second … and your customer has to choose between reading your email and watching their weird neighbor do a dance on TikTok.

Your content isn’t just the brand that ranks below you on Google. It’s EVERYTHING.

So how do you gain someone’s interest and persuade them without resorting to an Instagram reel where you point at the words in the air? Or without asking your kid to teach you ChatSnap?

It’s all about stories. They’re the bridge to your audience’s soul and the fuel to help your ideas, product, or service spread like wildfire.

Once we find the right story, it will be more engaging than the book on their nightstand.

Ready to ignite change?

Let’s light a fire under your audience.

And burn it brighter than my red hair.

Hi, I’m Caitlin.

James Beard Award–winning copywriter, creative producer, and contentologist.

I’m semi-obsessed with helping boundary-breaking, give-a-damn brands make their mark on the world with clear messaging, powerful videos … and copy that actually converts.

A story seeker and finder, I’ve traveled the globe telling stories about coffee farmers, physicists, French chefs, feral hogs, and underdogs. And even Larry David, whom I made laugh. Twice.

(I’ve also been stung by more than 1,600 bees. That’s more than Macauley Culkin in “My Girl.”)

Humans are hardwired for stories. We’ve evolved to create them, share them, and depend on them for survival and connection.

Problem is … most brands stink at it.

Together, you and I can create connection, cultivate empathy, and turn meh into magic through kickass copywriting and video storytelling.

In a sea of same-sounding schlock, let’s hardwire the humanity back into your message and make you shine.

“Caitlin is the model of a great writer, producer, and director. Curious, calm and driven to tell stories that visually and emotionally captivate.”

Joel Fisher, Emmy-winning editor, Formerly of Whole Foods Market

We’ll make a great team if you:

  • Want to sell without selling out

  • Start conversations, not sales pitches

  • Challenge the status quo like a mofo

  • Value trees over monopolies

  • Aren’t afraid to try new things

  • Want to push some envelopes

  • Play well with others

  • Don’t mind declaring guerrilla warfare on unethical bullshit

  • Oh, and don’t be an ass hat. We’re very anti-ass hat around here!

There are 9 words that you can add to your story right now for immediate improvement.

I don’t know what they are yet, but if you’d like me to find them, click this shiny red button.